We will be using IDEO Method Cards in class today as we continue to work on the Quaker Brand ID Challenge project.
IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members of a design team, to explain how and when the methods are best used, and to demonstrate how they have been applied to real design projects. Inspired by playing cards, the cards are classified as four suits—Ask, Watch, Learn, Try—that define the types of activities involved in using each method. Each approach offers brand insights that are valuable in developing brand strategies for clients. DOWNLOAD A PDF VERSION HERE:
